Rikiki Music Video Press Release (Media Outlets)

Spotify || Instagram || Facebook || Youtube || Phone

SHOPÉ RELEASES FIRST MUSIC VIDEO FOR "RIKIKI"

TORONTO, CANADA - Nov 20, 2020 - Bridging the gap between his Nigerian heritage and Canadian point-of-view is at the crux of Shopé’s artistry. When he dropped his RIKIKI EP in October, it was a sonic attempt to fuse the music of his homeland with the music he heard as a child and teenager in Toronto.“Rikiki,” the titular song of the project represents that attempt more than any song on the project bouncing between Yoruba lingo and Hip Hop cadences across its 2:34 minute run-time. Closing out the project, he delivered a message that accurately represented his reality as a multicultural man.In the music video for the single, Shopé does more of that cultural blending, enlivening his music with a mixture of dance patterns inspired by Nigeria and Toronto, Canada. The silky singer is more expressive in this pocket of sound, flipping the song’s title to form a punchline and reflecting that defiance in the video perfectly.Joined by a number of dancers, his lyrics are interspersed by dancing and euphoria in equal measure. And like is repeated on occasion throughout the song, Shopé will never compromise.On November 30, the Rikiki Music Video will be available at this OFFICIAL LINKIn the interim, watch an exclusive early preview of the music video using this PRIVATE LINK but DO NOT share this private link. DJs & Radio Stations can download single packs HERE

About Shopé

With his internationally crafted sound, Toronto-based Shopé is bringing a unique energy to the global musicscape. The 2019 CBC Searchlight winner was originally born and raised in Lagos, Nigeria, but later immigrated with his family to Toronto at the age of 11. No stranger to the classic immigrant struggle, the Nigerian-Canadian's personal and musical narratives weave a tale of poverty, determination, love, and faith. Shopé’s unique sound skillfully blends elements of Nigerian Afrobeats, with North American Hip Hop/R&B. The product, aptly called Afrofusion, is an infection mix of equal parts rhythm & melody that is honest, and vulnerable, yet bold and confident. As he masterfully bridges western & African cultures, Shopé continues to win global fans, to the tune of almost 5M streams and 80,000 social media followers. In 2019, he was selected to participate in the prestigious Allan Slaight JUNO Masterclass. In the same year, he also completed a coveted weeklong artist-in-residency program at the National Music Centre in Studio Bell. Shopé’s performance credits span premier festivals like CBC Music Festival, SXSW, CMW, showcasing alongside acts like; Tory Lanez, Jazz Cartier, Tyler Shaw, and Lecrae, just to name a few. His robust touring schedule has also taken him across Canada, USA, Europe and Africa. Beyond the music, Shopé's commitment to growth and human flouring evidences as a passion for education. All of his unique contributions to art & education set Shopé apart as a “one-to-watch” international artist, inspiring those in the African diaspora and beyond. 

Visit

www.allofshope.com

for more.

Follow

Like